The core values of Superlative RM are those values we hold which form the foundation on which we perform work and conduct ourselves. Throughout changes in society, government, politics, and technology, these key values are STILL the core values by which we will abide by. In an ever-changing world, our core values remain constant. The values underlie our work, how we interact with each other, and which strategies we employ to fulfill our mission. The core values are the basic elements of how we go about our work.